
* Australia more than “soaps, sports, sun”
* Austrade promotes nation in Britain
* 80 tonnes of sand to recreate Bondi
IT’S a campaign meant to show there’s more to Australia than just “soaps, sport and sun” – but just what, it seems, the organizers weren’t too sure.
So bleary-eyed Londoners woke to a re-creation of Bondi Beach on the banks of the Thames yesterday, complete with lifesavers and sunbathers.
Whether anyone would dare to take the plunge, however, wasn’t clear, The Daily Telegraph reports.
State governments and the Federal Government’s Austrade yesterday began their expensive campaign to convince Britain to invest more in Australia and rediscover its industries, technology and tourism.
So 80 tonnes of sand was trucked in from Kent, in England’s southeast, to bring “a little bit of Down Under” to the British Isles.
To top off the cliche, cast members from the musical Priscilla Queen of the Desert were dropped in as props as well as token lifeguards, deck chairs and surfboards.
No one wants to say how much taxpayers have had to spend on the one-week celebration of all things Australian, which also includes food and wine tasting and a summit of leading Australian and British CEOs.
But G’day UK chairman Phil Aiken said the benefits would be significant.
With so many cheap flights, Vacation packages, cheap hotels,& Airline tickets available for
International Travel deals, Booking online has never been easier.
Travelers Tips / FREE Destination brochures / Friend Finder




















